LIFE IS SHORT. MEMENTO MORI. CARPE DIEM.

Join me, Brad Wolfe, on a journey to reimagine loss, life, and love through music, activism, and conversation.

It all started when…

Brad Wolfe is a singer-songwriter, speaker, author and founder of Reimagine, an events platform and community where people of all backgrounds come together to face death and embrace life.

Grandson of Auschwitz survivors, Brad's personal curiosity for topics around loss, life, and love started at a young age. However, Brad’s views on the relationship between creativity and healing solidified as he performed bedside concerts for his friend Sara, who died of a rare pediatric cancer at the age of 21. In Sara's honor, Brad co-founded the Sunbeam Foundation for pediatric cancer research and formed Brad Wolfe & the Moon, a band which has performed concerts and written music for other young people facing terminal cancer.

With Reimagine, Brad is on a mission to transform our experience of what it means to be fully alive. His work and life are guided by a simple question: why wait?

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Brad Wolfe and the Moon is a musical project birthed as soon as Brad met the Moon, as a young child. Since then, they have been playing and writing songs together, in constant connection and yet always evolving and growing. They have been through loss and heartbreak and joy and rock and roll, present in each others’ lives for all the peak moments. Whether a new moon, a half moon, a full moon, or somewhere between, the stage is always filled with love.

The San Jose Mercury News, declares that Brad should be “compared with Paul Simon and Cat Stevens for his intelligent lyrics and distinctive songs.” Notice they didn’t mention the Moon, a grave injustice. Brad owes so much to the Moon, especially for eliciting that sense of awe and wonderment that keeps childlike innocence alive.

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Brad Wolfe is the founder and executive director of Reimagine, an organization that brings diverse communities together to channel life’s biggest challenges into meaningful action and growth. With a belief that by facing death we begin to live more fully, Reimagine End of Life festivals and events have quickly become the largest end-of-life convenings in the United States. Reimagine was recently named a "World Changing Idea" by Fast Company Magazine.

Learn more at letsreimagine.org →